Ms. Go started to learn about the Filipino market with Procter & Gamble, as Brand Assistant then Assistant Brand Manager for Mr. Clean, Perla, Star, and Dari Crème. She then expanded her horizons by joining Ayala Land, Inc. establishing and heading its Market Planning and Development Division. She became part of the team responsible for the company's foray into the middle-market.
From fast-moving goods to property, for Ms. Go, finance was the next frontier. She joined Citibank and became its Vice President for Retail Bank Marketing. Posted in New York, she then handled their Credit Cards Cross Sell Division. She then found herself back on our shores as Head of BPI's Payments and Unsecured Lending Group.