BPI triumphs as Philippines’ Best Retail Bank at the TAB Global Excellence in Retail Finance Awards 2025

Now in its 24th year, the TAB Global Excellence in Retail Finance program is one of the most esteemed awards in the industry. The rigorous selection process evaluates banks across dozens of categories in multiple regions, including Asia Pacific, the Middle East, Africa, and global markets.

The Best Retail Bank by Country award honors financial institutions that excel in financial performance, market leadership, and innovation, providing outstanding value to retail customers while ensuring sustainable growth and surpassing local competitors.

“We are deeply honored to receive this recognition from the TAB Global Excellence in Retail Finance program,” said Maria Cristina “Ginbee” Go, Head of Consumer Banking at BPI. “This award is a testament to our team’s relentless pursuit of excellence and our commitment to customer obsession by creating solutions that empower our customers. As we continue to drive forward with innovation and digital transformation, our focus remains on enhancing the customer experience and delivering sustainable, long-term value to all our stakeholders.”

The prestigious awards ceremony, held in Tokyo, Japan in February 2025, gathered distinguished leaders from the global financial community to celebrate excellence in financial services.

A trailblazer in phygital banking

BPI’s newest recognition reaffirms its position as the country’s leading retail bank, known for its customer-first phygital transformation strategy—seamlessly integrating digital banking with expert financial guidance at its branches. By continuously enhancing customer experience, BPI has achieved the #1 Net Promoter Score (NPS) in the local banking industry, underscoring its strong brand leadership and deep customer trust.

The recognition further establishes BPI as a leader in the evolving global finance landscape, aligning with critical trends that are reshaping the future of banking. These trends include the increasing prominence of open banking, big data, hyper personalization, artificial intelligence, contactless payments, and branch transformation in financial services.

BPI’s victory not only highlights its leadership in the Philippine market but also signals its growing influence in the broader Asia Pacific region and beyond. As the bank continues to innovate and refine its offerings, BPI remains committed to setting new standards for customer experience, digital transformation, sustainability, and financial inclusion.